No fear for your droopy drawers, as Victoria Secret has finally arrived. I’m not sure who is more excited in this city/country. Men? Or women? It’s a toss up as all men associate VS with the Angels wearing next to nothing but a crazy set of wings. Where as the women just envy the models and their perfect little bodies! And who doesn’t love the store? Such a large selection of every type of panty imaginable paired with a massive swimwear collection in the summer. When my boyfriend asked me if I was going to go to the opening (which was yesterday) I had a chuckle as I couldn’t cancel out on work to buy a new bra nor did I want to deal with any lines.
When I say lines, I thought of a huge wrapping line up at the cash that would zig zag between the impulse beauty supplies at the cash. But when I opened facebook last night I was SHOCKED to see the zigzagging lineup just to step foot into the store! Check this out…
Yes this line is just for one store! I wonder how the malls sales were at the end of the day? They had to of done a huge increase! In fact, when retail is fearing the next recession, malls should open their doors to a new Victoria Secret!
I would love to shoot the interior of this store as I was very impressed with La Senzas new concept at Toronto Eatons Center but it’s not so easy taking pictures in such a corporate retail space. Maybe when I go I’ll take my small digi and sneak it around like I do when I do comp shops.
After the damage done following the G20, Toronto’s American Apparel was swarmed with supporters wanting to help out the store with higher sales than imagined. Although I’m a big fan of a store that has any basic in every colour I always wondered how they did so well with a product that torqued after one wash and pulled after one wear. Maybe Toronto’s location is doing well, but they can’t speak for the business. With 280 stores, AA is not doing so well. In fact the accountant quit last week and now founder Dov Charney is having to do some re-strategizing. Click on the below link to get the full scoop.
Business Week on American Apparel
Typically for any grand opening the store covers the entire store front so that no one can see what is going on inside. This is to create excitement in what’s to come especially when a chain is launching a new concept. In most cases a store covers up the front, perhaps adds some imagery and then has a career posting on the wall. This seems almost standard, but when it comes to high end designers this isn’t the most classy or original. Louis Vuitton didn’t think so anyway.
I remember 6 years ago walking around Paris France when I was dumbfounded by the oversized handbag that was in front of my face. At that point I could only dream of owning a louis and day dreamed about what the interior of the store was going to look like. Now 6 years later I found Dior doing the same thing for their flagship store on 57th street in New York. Not sure who came up with the idea first but I must say, am I ever impressed by the charm detailing on the quilted Dior handbag.
The amazing part about the Dior store is the fact that they have shuttles for customers that have not realized that they are under construction. Today, if you were to go shopping at the Dior store on 57th they have a free shuttle to take you uptown to the other location. They would never want to loose out on sales, now would they?
No fear for your droopy drawers, as Victoria Secret has finally arrived. I’m not sure who is more excited in this city/country. Men? Or women? It’s a toss up as all men associate VS with the Angels wearing next to nothing but a crazy set of wings. Where as the women just envy the models and their perfect little bodies! And who doesn’t love the store? Such a large selection of every type of panty imaginable paired with a massive swimwear collection in the summer. When my boyfriend asked me if I was going to go to the opening (which was yesterday) I had a chuckle as I couldn’t cancel out on work to buy a new bra nor did I want to deal with any lines.
Yes this line is just for one store! I wonder how the malls sales were at the end of the day? They had to of done a huge increase! In fact, when retail is fearing the next recession, malls should open their doors to a new Victoria Secret!
